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Friday, January 21, 2011

Level One: Assessment of Wellness Information

Analysis of Health Related Pamphlets and Product Advertising

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Become knowledgeable about the sponsor of the pamphlet or product

  • Review credentials and look for well-known professional affiliations
  • When in doubt confirm registration of credentials and affiliation
  • Is the pamphlet or ad generic
  • Is the information dated

Consider reviewing the product using health related safety websites:


Are the claims in the pamphlet or ad too good to be true

  • Is this a bait and switch scam
  • Is the original product available
  • Are there claims of curing or improving a wide range of ailments

Examples of phrases in ads or pamphlets that may be suspicious:

  • Scientific breakthrough
  • Secret ingredients
  • Secret formula
  • Miraculous cure
  • Weight loss without effort
  • Rapid weight loss
  • Testimonials
  • Revolutionary
  • Permanent weight loss

Can you buy just one

  • Do you have to purchase something else

Is the product registered with well-established quality inspection groups or government agencies such as the FDA

  • What is the refund policy
  • What guarantees are stated
  • What complaints about the product or service are being publicized

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