Your brain becomes hyper alert during the Christmas season and the marketing stimuli directed toward the senses can cause you to exceed your budget. According to Psychology Today (2012) our senses play a powerful role on our mood during holiday shopping, and just being aware of this phenomenon can help shoppers stay within their budget. For example, did you know that the red and greed colors of Christmas can change your mood? The color red energizes and excites the brain, and the color green is associated with optimism and well-being. So stepping into a store filled with these colors, and the smells, sounds, and textures of Christmas can trick or overstimulate the emotional heart and the brain to react, which is often the trigger needed to overspend.
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